ABOUT WIDALA

THE VISION OF A BETTER WORLD

”Take the first step”, is a motto we swear by at Widala.

Our vision and goal is to create beautiful furniture that, in turn, creates unforgettable, safe and inclusive spaces. Furniture with materials from our fantastic nature, developed with more than a hundred years of experience combined with modern technology. Furniture that has been created to not need replacing after a few years. This is what drives us at Widala every day. Imagine if a part of this journey could start with a material that hasn’t travelled across the globe, or with the chemical-free table top that the kids leave their sandwich on in the park. Imagine if it starts with an active choice of products that are created with care and designed not to be replaced. What if? Let us help you with your first step.

DESIGN COLLABORATIONS

CLAESSON KOIVISTO RUNE

At Widala we want to surpass our clients’ expectations for design, functionality and quality as well as sustainability. A design that isn’t timeless isn’t sustainable in the long run, and it risks being replaced before it is necessary. 

Our collaboration with Claesson Koivisto Rune has been successful from day one. Their impressively broad and extensive experience in creating timeless and well-thought-out products became apparent time after time during our cooperation. Mixing our experience in developing products that can handle the toughest environments with the finest design is something very special and has created, if you ask us, a timelessly beautiful furniture series to be used for many years to come. 

"Our inspiration comes from nature. From as many different elements as land, sea and living organisms.
For the architect or planner, the patio grill is a component to furnish the outdoor space with. The environment is often complex with both buildings and nature to consider. The grill needs to be easy to place.
By avoiding shapes with clear direction, nearby directions won’t disturb the flow of for example a path or a stone wall. The only shape that completely lacks a direction is a circle. That's why it’s the starting point for the family. Within this framework variations can be great and flexible.
The idea comes from different pattern elements found in nature. You can choose the level of playfulness in the pattern formation of both seating and table surfaces. The different patterns complement each other. Inspiration comes from leaves, fields and scallops.

Grills, stools, tables, benches and planters can be arranged sternly and strictly or spread out like wild flowers. The grill furniture family encourages creating more groups rather than one meeting point, even if this of course is possible too. You can also mix different patterns in the same park to create further variation."

/Mårten, Ola & Eero